
The Big Creative UK Summit: Investment in the West Midlands
WE MEAN BUSINESS.
People who ‘mean business’ are people who are: ‘serious and determined about what they are doing’.
The West Midlands is overflowing with serious, determined, and exceptionally creative folk who really do ‘mean business’. Resilient folk, like you, who have persevered through the highs and lows of the years before and find themselves ready for growth. Seriously ready, to create a much more prosperous future for everyone.
Extraordinary Us is but one of those business bohemians. Combatting a global agenda that makes us all feel insignificant, they choose instead to ‘empower the ordinary’.
Yes… even you hun!!
Boldly they tear away the walls from museums to welcome all. Joyfully they offer up reasons to applaud that overlooked individual who works at the corner shop down the road. Because, if you look just a little bit harder, you’ll find that they really do mean: BUSINESS!!!
So… go ahead, explore my body today, take in my exhibits! And, if you feel seduced into jotting down your number, email or LinkedIn onto a napkin at the end, my extra ordinary team will be happy to accept on my behalf. Welcome to The Museum of ME.

DELVE INTO DIGBETH:
Extraordinary Us was asked to present the museum in the exhibition hall of The Bond in Digbeth for Creative UK’s Big Summit 2025: Investment in the West Midlands.
We worked with four cultural organisations based in the surrounding Digbeth area, whose founding stories for their organisations you can read below…
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The Power in Opportunity
Objects on display from Art.Quarter
Jordan Patel: founder of Art.Quarter
Throughout my life, I’ve seen too many young people from my community caught in the crossfire, lives lost, potential wasted. What a waste. It’s heartbreaking, and it’s always left me asking, “What can I do? How can I make this better?” I’ve spent so much time studying the youth in society in the judicial system, looking at the bigger picture, and wondering how I could bring change. Because I just know there has to be a better way.
Art.Quarter is my answer. It’s not just about reimagining the dull, lifeless shopping experience that’s pushing people online. It’s about creating a space of real opportunity. A space where people from my community can thrive, especially the young ones. I want to show them there’s more out there; creativity, art, innovation and business. They don’t have to be boxed into the stereotypes society hands them or the negative situations they’re too often thrown into. There’s a better path and so begins the story of Art Quarter!
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Różnorodność
Items found on display at Centrala Space in Minerva Works
Alicja Kaczmarek: founder of Centrala
I came to Birmingham in ‘the first wave’ after EU enlargement, in 2004, and at that time people in the UK didn't even know where Poland was. Our culture went unrecognised, there were no films in cinemas which would come from the region we came from, there was no exhibition, not a single artist presented anywhere. There was a peak of very negative media portrayals of Eastern Europeans, saying we have nothing to offer but cheap labour. We weren’t included in the 2001 census so we couldn’t access resources, and still aren’t included in diversity policies here because we are white and from Europe.
Centrala was set up in 2009 to share Polish culture with Birmingham’s Polish expats, but we opened to include Central and Eastern Europeans who found themselves in the same boat as us. Seeing your own culture represented is very important. It gives you a sense of belonging and acknowledgement and tells you that you are an important part of ‘diversity’ (różnorodność) too.
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Stick To Who You Are
Assorted items from the Friction Arts production archives
Sandra Hall: co-founder of Friction Arts
I got on a plane from Mombasa to Chingford at 11 and that was a culture shock. Not only is Chingford a really horrible part of London, it was very predatory, very white, and very National Front. From the age of 12, 13, I was climbing out my bedroom window and going to various punk and political events. Somebody took me to a punk gig and that was it. It kind of transformed what I was. I became what’s called ‘a ligger’ and felt like I’d found my tribe.
Being punk has instilled in me, and in Friction, a DIY culture. If you don’t see it happening… ask “why not?” and make it happen. I hope that we have created for others a tribe they can belong to, here in Birmingham.
Darren Henley, the head of the Arts Council once said to us “you’ve really stuck to who you are, haven’t you?” and, I believe through everything we have ever done: yes, yes we have!
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Learning to Listen
Backpack and objects connected to feature documentary: My Everest
Carl Woods: founder of Zedmill
Zedmill is a company I set up in 2019. The ‘mill’ links to Birmingham’s industrial past, because filmmaking is a craft. And the ‘Zed’ is the future, it is progression, it’s pushing it forward… you know what I mean?
I hope the progression Zedmill leads is for people to have an increased empathy. That probably came from myself to be honest, because as a child I struggled with communication for a long time, I had a speech impediment. So, I know what it's like to not be able to communicate well and to not feel empowered or to feel misrepresented, misheard, unheard, and to be really frustrated by that.
But, when you can't talk very well, what do you do? You listen. …Yeah. I've always been good at empathising with people, and understanding, and just listening.I’m also from Birmingham, so I know how bad it is to be prejudged.
PARTNERS
ZEDMILL
Founder: Carl Woods
Zedmill is a storytelling agency that believes in the power of film to challenge perceptions and rewrite narratives.
Born in Brum, we produce human-led stories across documentary, commercial, and film, for global brands and organisations.
Our work engages broad audiences, creating connections through character-driven stories that entertain and inform - and through which, enable us to change their perspective on your brand, organisation, or city.
In short, we tell stories through incredible imagery, about people and places, to connect our clients with audiences, and rewrite narratives one film at a time.
CENTRALA
Founder: Alicja Kaczmarek
Centrala exists to achieve inclusion and wellbeing for Central and Eastern European (CEE) migrant communities in England.
We use arts and culture as tools to advance social integration, understanding, respect, and cohesion between migrant and non-migrant communities. Our focus is on building meaningful connections through creative expression, fostering collaboration, and empowering diverse voices.
By providing a platform for artistic engagement and dialogue, we create spaces where different cultures can connect, celebrate diversity, and contribute to a more united society.
FRICTION ARTS
Founders: Lee Griffiths and Sandra Hall
Friction have been making art projects since 1992, from our base The Edge in Digbeth, an accessible and sustainable cultural centre. We work with the widest definitions of community, locally, regionally and internationally; in prisons, markets, schools and educational facilities, in refuges, on the street, with people from refugee-producing countries, and in many more contexts with people others find ‘hard to reach’.
We don’t have a set artform, instead having developed a process that ensures we do the right things, with the right people at the right time, and if we don’t have the skills to do so, we have extensive networks of artists and other professionals to make sure we can make work that is relevant, meaningful and, often, joyous.
ART.QUARTER
Founder: Jordan Patel
I am a visionary social entrepreneur driven by a mission to empower and unite communities. Rooted in Indian heritage and shaped by my journey as a Muslim revert, I bring a unique perspective to my work, fuelled by a deep sense of justice and an unwavering commitment to creating meaningful change. As the founder of Art Quarter, I have revitalised a neglected space in Digbeth, Birmingham, turning it into a transformative hub for creativity, culture, and connection. Our work there ,transcends ticking boxes, it’s about breaking barriers, amplifying underrepresented voices, and inspiring people to see what’s truly possible when unity and opportunity come together. Bold, authentic, and driven, we are dedicated to making an impact that genuinely matters.
EXTRAORDINARY US
Founder: Paul O’Donnell
Extraordinary Us is an arts production company that champions the people of our society, shifts perceptions of personal significance and celebrates the big or small contributions that we all make to those around us.
We find inventive ways to showcase the extra in ordinary and make a fuss out of ‘us’.
The Museum of Me is Extraordinary Us’ inaugural project, using our wall-less museum structure to offer a museum made with, for, by and about members of our community. Each person receives a museum about them for one day only including a full opening ceremony, ribbon cut and canapes reception to invite their neighbours, friends and family to.

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